Challenge:
Postpartum care in the U.S. is fragmented and inconsistent, leaving new parents feeling overwhelmed. Unlike countries with dedicated postpartum recovery centers, the U.S. offers limited holistic support beyond the hospital stay.

Solution:
Developed Forth Postpartum, a luxury retreat concept that combines hospitality, wellness, and expert-led postpartum recovery.

• All-inclusive stay model with 24/7 doulas, lactation consultants, and night nurses.

• Personalized care plans, including nutrition, mental health support, and recovery-focused services.

• Flexible experience packages (3, 5, and 7-night stays) designed to provide a seamless transition from birth to home.

Impact:

• Created a service blueprint and experience design framework for a scalable postpartum retreat.

• Developed business model, financial projections, and growth strategy.

• Positioned as a premium wellness innovation, bridging the gap between medical care and home recovery.