Challenge:
45% of people who could benefit from mental health care never take the first step. Many face uncertainty, lack of trust, and difficulty navigating treatment options. Existing mental health apps are either too narrow in focus, expensive, or ineffective in sustained engagement.

Solution:
Developed Mindhouse, a self-awareness platform that gamifies personal growth through an interactive, story-driven experience. Inspired by Choose Your Own Adventure and Duolingo, the platform engages users with:

• A world-building game that allows users to explore their emotions visually.

• Guided care pathways, connecting users to therapists and mental health advocates.

• A stepped approach from self-awareness to treatment management.
  

Impact:

• Designed a working prototype, business model, and growth strategy.

• Validated through user research, expert interviews, and market feasibility analysis.

• Developed a service blueprint integrating digital therapy with gamified learning.